High 5 Sports alum leading the way in NIL world

High 5 Sports alum leader in the NIL world

Grant Frerking attended Wesleyan School and is a top athlete who makes money with his name, image and likeness

Grant Frerking is a student athlete and student CEO. No surprise he is now at the forefront of college athletes making money with their own name, image and likeness.

“Since I’m at the top, I want to show how to do it right and I want to show how to do it right early on,” said Frerking. “We have to keep it. It can go under in no time.”

Frerking, a wide receiver at the University of Tennessee, is also a small business owner. As a student at Wesleyan School in Peachtree Corners, he founded Metro Straw, a ground cover company specializing in pine straw. He still runs this business from Knoxville to this day.

Frerking uses this business acumen to promote the new “NIL” rules in college sports. On July 1, the NCAA began allowing college athletes to benefit from their name, image, and likeness. Previously, this would have cost the athletes their amateur status. After some states began creating their own rules that would allow student athletes to make money, the NCAA opened the floodgates in early July.

The Wesleyan School alum emphasizes that we are only just learning how these changes will affect college athletes. The money making opportunities may not be in the areas you expect, he says.

“It’s not just autographs, camps, all that stuff,” said Frerking. “It could be the next best toothbrush, the next best paper towel, the best dry-fit T-shirt. You have a coaching search or a large job, there is always this media hype. Everyone is enthusiastic. We had that. Our goal is to carry it that momentum and let it go on. “

To this end, Frerking founds a new company: GTF Enterprises. This facility will help connect student athletes with business opportunities while offering help and expertise.

Frerking says schools like Tennessee train their athletes on how to use themselves and things like contracts and taxes. With GTF Enterprises he would also like to help athletes to use their NIL rights responsibly.

“The elephant in the room, everyone doesn’t want it to be playing school to school just because this guy in this town pays for this engagement,” Frerking said. “Enjoy being a college student, an athlete, with all the experience, but also being able to do yours [name, image and likeness] Earn money. Then it gets special. I don’t want to risk the part of college football and what makes it so special. “

Frerking even puts its advertising budget on its lips, so to speak. He paid several teammates from Tennessee to promote his original business, Metro Straw, on their own social media accounts. This allows his teammates to make some cash, gain brand awareness for their company, and show other athletes how the new college football economy can work.

source https://collegeeducationnewsllc.com/high-5-sports-alum-leading-the-way-in-nil-world/